Renault Alaskan —
Unhashtagged Places

Argentina is a huge country with incredible landscapes to travel and explore, but most 4x4 users, when they have to choose a destination for their vacations, choose the same places as always, filling the algorithms with hashtags that show the same as always. So, for the launch of the new Renault Alaskan Outsider 4x4, we decided to show the capabilities of the vehicle in a new way: by launching a digital platform to find unexplored destinations that remains hashtag free, or in other words, to reach unhashtagged places.