Renault Kango —
Unaffordable Campaign
Renault Kangoo is the best-selling work vehicle in Argentina, and an unconditional partner for small businesses for more than 20 years. In the last economic crisis, Argentinian currency was devalued by 50,6%, industrial activity went under 56,6%, and more than 10.700 small companies closed. In this context, the launch of the new Renault Kangoo was our opportunity to do something for them.
Agency — Publicis Buenos Aires
Production Co — LindaTV
(2019)
Cannes Lions — 1 Silver, 2 shortlists
Argentinian Creative Circle — 1 Gold, 3 Silvers, 6 Bronzes
Case study