Cadillac — Slow Down
Ramadan is traditionally associated with peace and self-reflection.However, 7 in 10 people find it overwhelming, due to traffic, social obligations and excessive advertising. Instead of adding to the noise of the season, like most brands do, what if we could help people escape it? In partnership with three iconic Arab artists, we launched an illustrated series that helped viewers embrace the calm of Ramadan and escape the noise.
Agency — Saatchi&Saatchi Dubai
Illustrators — Raphaelle Macaron, Rex Chouk, Nora Zeid
(2023)
Dubai Lynx — 1 Bronze
Little Black Book
ArabAd
Case study
Serene Sounds by @raphaellemacaron
Road Rage by @rexchouk
Calm Calling by @itsnorazeid