Nana — Ruby Blooms

Periods are tough. But for 10 million autistic girls, they can be traumatic. Traditional education isn’t designed for how they learn; it lacks the sensory-first approach they need. Without the right tools, a natural milestone can become a scarring experience. That’s why Nana created Ruby Blooms, the world’s first sensory period guide for autistic girls. 




Client — Essity
Agency — Saatchi&Saatchi Dubai
Illustrator — Niveo

(2025)
Recognition:
Cannes Lions — 2 shortlists
Clio — 1 Gold
Clio Health — 3 Golds, 1 Silver, 1 Bronze
One Show — 1 Bronze
LIA — 1 Silver, 1 Bronze
Dubai Lynx — 3 Gran Prix, 2 Golds, 3 Silvers, 3 Bronze
Loeries — 1 Gold, 3 Silvers, 2 Bronze
Epica — 1 Bronze
Press:
Little Black Book
Campaign
Khaleej Times
Cosmopolitan



Case study:



Unboxing and walk trough:










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