BRUNO BARBOSA

Nana — Ruby Blooms

Periods are tough. But for 10 million autistic girls, they can be traumatic. Traditional education isn’t designed for how they learn — it lacks the sensory-first approach they need. Without the right tools, a natural milestone can become a scarring experience. That’s why Nana created Ruby Blooms, the world’s first sensory period guide for autistic girls. Built with experts, it uses texture, structure, and repetition to mirror how they process new experiences



Client — Essity
Agency — Saatchi&Saatchi Dubai
Illustrator — Niveo

(2025)Recognition:
Cannes Lions — 1 shortlist
LIA — 1 Silver, 1 Bronze
Loeries — 1 Gold, 3 Silvers, 1 Bronze
Press:
Little Black Book
Campaign
Khaleej Times
Cosmopolitan


Case study:



Unboxing and walk trough:










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