Pepsi — Pepsi Music Undeground


We created the first music festival under the city. Four stations, four top argentinian bands playing their underground themes with the Buenos Aires subway as scenery.



Client — PepsiCO
Agency — BBDO Argentina

(2016)

Recognition:
Argentinian Creative Circle — 1 Bronze

Press:
Ad Age editor’s Pick
Rolling Stone
LatinSpots
Indie Hoy

Case study







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