Cadillac — Maseerat Cadillac

National Day is celebrated enthusiastically in Saudi Arabia, with residents spray-painting cars, decorating them with over-the-top accessories, and setting out on car parades. However, with recent rules banning these displays of patriotism, how could Cadillac help Saudis show their national pride?
We partnered with Powr Rakan, a leading Saudi gamer, and launched the first in-game National Day parade, on Forza Horizon 5. Gamers expressed their patriotism by customizing their virtual Cadillacs with national designs, and joined the first-of-its-kind drive.