Tarjeta Naranja — Candies
Tarjeta Naranja (spanish for "Orange Card") is a credit card company like no other. As part of the company's popular "naranja culture" of personal service and treating everyone as a friend, visitors to Tarjeta Naranja's 213 branches in Argentina are offered square candies wrapped in orange paper. Inspired by the fact that the company is the biggest buyer of candies in the whole country, 46 million pieces a year. In 2015, we decided to honor such a special brand with a sweet story about a very particular accountant..
Agency — BBDO Argentina
Production Co — Reino Buenos Aires
(2015)
Cannes Lions — 1 shortlist
Argentinian Creative Circle — 1 Gran Prix, 3 Golds, 4 Silvers, 1 Bronze
Effie — 1 Silver, 2 Bronzes
Ad Age editor’s Pick
Brazilian Creative Club (CCSP)
Shots
LatinSpots
The short film
A little bit more about our accountant
Case study
Trailer
Social content
Process