Cadillac — Brightest Nights


Ramadan, a period when night becomes day and day becomes night; schedules are turned on their heads as the day is spent inside, fasting, and praying, while night transforms into a time of celebration and liveliness. As a brand that has historically deep roots in reflecting cultural stories and eras, Ramadan was an ideal time for Cadillac to document and reflect the culture during Ramadan that no one talks about – the night culture. 



Client — Cadillac Middle East
Agency — Saatchi&Saatchi Dubai
Director — Amirah Tajdin

(2022)

Recognition:
Dubai Lynx — 1 Bronze
Jay Chiat — 1 Silver
Press:
Campaign
Little Black Book
The Brand Berries


Case study


Here some of my favorite episodes:
Qabila by @HayataOsamah









Rihla by @TheConfusedArab








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